23 Jan

Insider’s Guide to Social Media: Tips for 2019

Social media platforms across the board faced many controversies in 2018 including multiple privacy and data issues. Per Edelman’s 2018 Trust Barometer Report, 60% of people no longer trust social media companies. So what does this mean for you and your social media marketing plans for 2019? There are several ways you can still connect with your audience to build or regain trust in the current climate. Here are some you can try in the New Year:

Building Trust

Audiences are looking for authenticity and do not want to be fooled by advertisers. It is, therefore, extremely important to properly label paid advertising posts and not go overboard with targeted ads. All of your content needs to be authentic. What does that mean? It means the voice of your organization needs to be genuine to reflect the values of your business. Find ways and avenues to connect with your audience and have meaningful conversations. Or, allow your audience to have those conversations with each other by creating a Facebook group outside of your business page. This encourages engagement about your brand without having to include heavy-handed advertising.

Human Connection

Another way to establish a good rapport with your audience is bringing in the human element. No one wants to interact with a generic automaton – your audience wants to know that there is a real human behind your brand. To add the personal touch to your social media feed, try a blog, podcast, or webinar series from your organization’s owner or another prominent leader in the business. This will give your business a face and a voice that people can relate to on a personal level as well as provide you with an opportunity for strengthening your brand’s reputation.

Storytelling

While not new to the social media scene, stories allow organizations to present a real, immediate, and personal look into their brand. Stories are also gaining momentum in recent years. Their creation and consumption is up 842 percent since early 2016, according to consulting firm Block Party. The best way to share stories is to keep them in their raw, unedited form which will lend to their authenticity. Stories also work most effectively when multiple medias are used within them including text, images, and video.

Now that you have some tips for social media in the New Year, go forth and post on.


WRITTEN BY
Cindy Madden
Contributor at 11P, Wordsmither, Lover of Foods Wrapped in Dough, Proud Cat Lady.

20 Jan

5 Podcasts that Inspire Creativity

Anyone else feeling the winter blues?

Here on the east coast it is oddly not frigid, which somehow makes winter even harder to get through. We keep looking over our shoulders for the “real winter” to get here. Regardless, even with the 50-something degree temperatures, right now it feels impossible to get the creative juices flowing, especially early in the morning, when the sun isn’t even out yet. Where are you sun?

As much of an over-exaggeration as that was, sometimes it’s just plain hard to sustain creativity. We all have our slumps. When we, at Eleven Peppers, hit one of those speed bumps we find it extremely handy to look toward the creative community for inspiration. One way we do this is by tuning in to our favorite podcasts; so here is a starter set that we believe will burst open the figurative imagination-dams and let the brilliant ideas flow.

99% Invisible: Episode 128 – IKEA Hacking
Because who doesn’t love a good IKEA hack? This episode dives into the worldwide phenomenon with guest, Jules Yap (pseudonym), creator of the popular website. The site allows innovators around the world to contribute to an extensive library of “hacks”, share their how-to guides, and trade tips with each other. Although we rarely hack apart and put back together furniture for our clients (okay, never), the ingenuity packed into this podcast is awe-inspiring.

After the Jump: Episode 62 – Sources of Inspiration
Literally a “jumping-off” point for figuring out where to look for inspiration and more importantly, how to harness it once you’ve found it. The show’s host Grace Bonney discusses her personal sources of inspiration. We find that hearing about how others’ stay creative only fuels our own creativity.

How I Built This: Episode 1 – Spanx
If you love TED Radio Hour (see next podcast suggestion) you may love this even more! Each episode features the founder(s) of popular brands and companies. In particular, their first episode with guest Sara Blakely (founder of Spanx) is an inspirational, sweet, yet self-deprecatingly funny depiction of how the mega-brand started from the meekest beginnings. It reminds us that no matter how small our idea is today, we have the power to make it grow.

TED Radio Hour
And of course TED Radio Hour. Each episode combines TED Talks that converge upon a central theme.

The Power of Design: Design is all around us. This episode touches on how design is and can be used to influence personal experiences, thoughts, feelings, and much more. Just remember to use that power for good.

How Things Spread: The various speakers in this episode provide unique views on how things, like laughter or viruses, spread and how those same concepts can be applied to other endeavors. It will really open your mind.

Of course there are plenty more, but we hope that this little “booster pack” will evoke creativity, inspire innovation and remind you that “winter is coming”… just kidding, winter will come to an end, as will any slump you find yourself in.

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