When setting out to design the BESPIN logo, 11p took a page out of the office’s own handbook. As a nod to its Star Wars association, the logo wings are inspired by the seal of the Jedi Order. The wings merge with the head of an eagle to symbolize the military and Air Force collaboration. The final element of the logo is the incorporation of an abstract yin yang symbol as a reference to the light and dark forces of Star Wars.
BESPIN
The Client
BESPIN
The Challenge
Building a brand and website for an innovation-driven Air Force organization required an approach that captured both their technical expertise and their collaborative culture.
We partnered with BESPIN to shape an identity and digital experience that supported their mission to empower developers, advance modern software practices, and deliver tools that improve the daily work of Airmen. The goal was to translate their forward-leaning mindset into a cohesive system that felt contemporary, agile, and built for continuous evolution.
Awards
• Platinum MarCom Award, Digital U Branding
• Gold MarCom Award, BESPIN Marketing Materials
• Bronze Summit Creative Award, BESPIN Website
The Services
• Logo Design
• Visual Identity
• Brand Collateral
• Web Design
• Promotional Design
• Social Media Design
A BRAND THAT BUILDS BONDS
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#009CE9
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It begins with a strategy...
The Air Force is focusing on investing in our digital Airmen to ensure that they have the ability to build the technical competence needed to be a lethal fighting force.
– LT. PEYTON CLEVELAND, UNITED STATES AIR FORCE
A WEBSITE, FROM THE GROUND-UP
When it came time to create a website to represent BESPIN, 11p interviewed current participants to ensure design decisions would address the user’s needs. BESPIN housed over 15 applications that directly assisted members of the Air Force in their everyday duties, and it was important to showcase all of their capabilities.
The final site allows Airmen to stay informed of events and accomplishments within the BESPIN initiative and offers direct contact to application managers and leadership. Each application has a unique web page showcasing its key features. For the geographically dispersed team, the BESPIN website offers a communal place to share successes and feel connected to the universal mission.
MISSION-FOCUSED MARKETING
11p collaborated with BESPIN’s Communication and Marketing department and leadership to create an entire branding and marketing package to suit the various needs of BESPIN participants. Deliverables included in this package were: PowerPoint templates, social media graphics, slick sheets, advertisements, and more!
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