CTS

The Client

CTS

The Challenge

Developing a website for Cornell Technical Services required an approach that clearly communicated their mission while appealing to prospective talent.

Our goal was to create a digital presence that reflected CTS’s role in delivering technology and management solutions for the Aerospace, Intelligence, and Defense sectors. The goal was to build a site that felt credible, modern, and aligned with the expectations of both clients and future employees.

The Services

• User Experience (UX) Research
• Human-Centered Web Design
• Data-Informed UX/UI

DISCOVERY AND STRATEGY

11p was given the opportunity to completely redesign the CTS site. With Space and Defense being such an impressive subject matter, there were many stylistic design avenues to explore. We started by compiling mood boards that presented four distinct design and photographic style directions.

Mood Board Style Options

Final Selected Mood Board Style

CTS went with the design style that included large and striking photography, bold typography, and three-dimensional icons.

Capability Icons

When it came to icon design, 11p wanted to design a unique set that embodied the unique, scientific nature of the work performed by CTS employees. To achieve this goal, we designed three-dimensional icons that were placed in three-dimensional cube shapes. The effect points to the technical and analytical nature of the company’s capabilities.

Scientific & Technical
Consultation

Engineering & SETA
Services

Management
Solutions

Software
Development

Pattern Elements

To achieve a seamless experience and allow the visitor’s eye to travel fluidly throughout the site, 11p developed a pattern design inspired by the three-dimensional, capability icons.

Enhanced Brand Palette

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GRADIENT

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WEBSITE DESIGN AND DEVELOPMENT

11p delivered a rich, multi-dimensional website that draws a visitor in through compelling photography and design. The gravity of the work CTS performs is immediately evident with a dynamic hero image of a space satellite while the technical complexity of their work is conveyed through intricate iconography and geometric patterns.