SBA Ascent

First, we needed to develop a name for the program. 11p collaborated with stakeholders to name the learning platform, Ascent. The name implies upward movement, from a lower to a higher state, degree, grade, or status; advancement.

Playing off the name, 11p designed a logo that used the visual mountain references as a metaphor for business obstacles and challenges, combined with a line graph moving in an upward trajectory to symbolize overcoming these hurdles to increased sales and business growth.

To support the learning platform and development of learning resources, 11p illustrated an extensive character library. We designed a variety of features and styles to reflect the diverse female audience. Creating a custom library enhanced the workflow for our designers, so they could produce over 100 micro-learning tools in a short period of time!

Within the Ascent platform, content is organized into structured “journeys” covering a wide variety of business topics. Each journey provides an organized path for entrepreneurs to learn about a particular topic. Entrepreneurs looking for an in-depth learning experience can complete the entire path start-to-finish. However, those looking for a quick refresher can dive into a particular topic to access the information they need for just-in-time learning.

Ascent learning resources come in a broad range of formats, including infographics, podcasts, success stories, inspirational videos, and guided exercises. Through the use of animated videos, 11p demonstrated the power of visual storytelling. The combination of visuals with an inspirational story not only captures attention but also enhances comprehension and retention of information. At the end of each video, there is a clear call to action, prompting entrepreneurs to apply what they have learned.