11p was privileged to work with the local Boys and Girls Club on their annual Impact Report. It was truly a collaborative effort as we learned more about the Annapolis and Anne Arundel County Clubs, their members, and the impact they have on the community.
Boys and Girls Club
The Challenge
Services
Print Design
Awards
2020 Communicator Excellence Award, Nonprofit Communications Annual Report
PRINT DESIGN + STRATEGY
The Clubs have a long-standing history of helping our youth improve their lives by building self-esteem and the values and skills needed to be successful members of the community. Hearing the success stories of so many members inspired 11p to design a not-so-run-of-mill report that illustrated the Boys and Girls Club of Anne Arundel County’s impact. The use of playful directional arrows was intertwined throughout the pages to take the reader on a journey like no other.
INSPIRED BY CLUB MEMBERS
11p knew a typical tri-fold wouldn’t do justice to the incredible stories. Instead, a thoughtful, story-like concept capturing the essence of the Club’s overall mission spans a four-panel gatefold brochure, drawing the eye with the use of bright and vibrant colors, paired with friendly and playful illustrations inspired by real-life members.
I cannot thank you enough for all the time you have put into this project for us. You have taken a vision and brought it to life. This Impact Report tells a story; it tells the story of what we do every day at our Clubhouse to impact the youth in our community. The Club Members shine through in the report and I am incredibly grateful.
Boys & Girls Clubs of Annapolis & Anne Arundel County CEO
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