From the dramatic physical restoration of the Museum’s McNasby Oyster plant to the revitalized educational program to the expanded exhibits, AMM has no shortage of amazing work. We had our work cut out for us to narrow down a focal point for the annual report.
Maritime Museum
The Client
Annapolis Maritime Museum
The Challenge
Creating an elevated annual report for the Annapolis Maritime Museum (AMM) required a thoughtful approach that honored both its maritime heritage and its role in environmental education
We partnered with AMM to design a piece that celebrated the impact of the Museum’s programs, volunteers, and community support while presenting their accomplishments in a clear and engaging format. Eleven Peppers needed to capture the spirit of the organization and showcase the successes that continue to drive its mission forward.
Award
Gold Marcomm Award, Print Media, Nonprofit, Annual Report
The Services
• Print Design
• Marketing Collateral
A BOLD NEW VISION FOR AN ANNUAL REPORT
A RESTORATIVE APPROACH
In the end, we wanted to mirror AMM’s love for history with their desire for bringing new life to the old. What better way to do that than by showcasing their living shoreline installation? We knew we couldn’t do it justice with a typical tri-fold; instead, this stunning transformation spans the centerfold of a large four-panel gatefold brochure, drawing the eye from the past to the present.
A CREATIVE SOLUTION
Inspired by how the living shoreline balanced protecting the tidal shorelines while providing access and habitat to wildlife, 11p struck the perfect balance between concept, photography, and typography. This method delivered a seamless, yet effective reflection of the Museum’s tremendous success over the past year.
We are a small organization and never could have accomplished or developed this creative Annual Report without your team’s talent. We had tremendous success from the Annual Report and exceeded our budget goal!
M.K. RICHARDSON, Former Program Director
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