YOU Salon

The Challenge

When YOU Salon needed a brand to match the beautiful services they offer their clients – in stepped 11p. We designed a clean and organic brand to give this salon a fresh face in the edgy, stylized hair industry.


Branding + Web Design + Print Design

Live Site

• 2016 Gold ADDY, Logo Design
• 2016 Silver ADDY, Stationary Package
• American Advertising Awards, Baltimore Chapter


YOU Salon operates a little differently than typical salons. They embrace a team mentality, offering clients the opportunity to work with multiple stylists. 11p became its newest stylist, using a creative brief questionnaire and Pinterest board to get ideas flowing. Every detail was captured along the way, including the client’s favorite color (it’s purple) and the corporate identities it most admires (all hail Starbucks). Sharing our research and documentation allowed us to work together every step of the way.


We started with a variety of hand-drawn script fonts in a circular motif to balance the human element with a more simple, traditional presentation. We experimented with a combination of type and imagery to add a whimsical, organic feel.


Streamlining was key to longevity. 11p worked to strike a balance between trendy and timeless. A good haircut should feel fresh well after leaving the salon. The same applied to YOU’s brand identity.


YOU’s final mark mixes type and imagery with whimsy, in a clean, refined style. Giving a nod to the newly-renovated salon, this artistic identity allows for versatility while creating a strong foundation for a cohesive, well-branded experience.

Working with Eleven Peppers Studios was a breath of fresh air. When I began my rebranding process, it was quite overwhelming to think about all aspects on my own. Eleven Peppers took time to research, understand, and listen to what I was looking for and what feeling I was trying to convey. They also presented options and made changes after my feedback. I couldn't have been happier with my end result. I would recommend them to any business looking to re-engineer their company.


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