U.S. Federal Organization

The Client

The Challenge

How do you attract top talent to vital government work roles when there’s limited information about what a candidate can expect?

Eleven Peppers partnered with a U.S. federal organization to elevate its recruitment marketing across their social media channels. With highly technical roles to fill and a selective audience to reach, the organization needed a smarter, sharper strategy. The goal: boost brand visibility, drive engagement, and increase applications.

The Services

• Branding
• Marketing
• Content Strategy
• Social Media Strategy
• Social Media Management

Our Cumulative Impact

11p social media management drives big numbers and bigger momentum.

+900%

INCREASE

2.79M

ENGAGEMENTS

+36%

CLICKS

A Multi-Platform Social Solution

Our strategy was anchored in three principles: clarity, consistency, and connection.

Clarity

Every second counts in the feed, so we made every message count. No fluff, no filler. Headlines were concise and clever, calls to action were front and center, and every graphic was designed to deliver fast, focused value. Whether static or video, the message was clear from the very first frame.

Consistency

Remaining consistent in tone, visual identity, and messaging builds trust with your audience. To maintain this, we defined a style guide outlining colors, patterns, typography, photography style, and tone. This ensured every post aligned with the organization's brand. The result was a brand presence that felt unified, recognizable, and intentional.

Connection

We moved beyond basic job posts and focused on sharing employee insights, career journeys, and mission-related messaging that made the organization feel human, not hidden. Every post was tailored to its platform and built to break through the scroll.

Instagram Spotlight

Launched and Loved

To introduce a careers-focused Instagram account, we launched a targeted campaign designed to quickly build awareness and engagement with the next generation of professionals. This social strategy didn’t just improve metrics – it reshaped perception. With bold creative and a relentless focus on mission, we turned Instagram into a powerful recruitment tool.