The 11p commercial team is always up for a challenge. We feel very comfortable designing custom illustrations and icons, but we’re always thinking… “How can we take it a step farther?” How about three-dimensional illustrations with motion?
We love the tactile quality of working with paper and the opportunity to bring designs off the computer and get physical! We also value the addition of motion to our work. Even the simplest animation can add a considerable amount of life and energy to an illustration. Check out this article by Hoodzpah Design for more on that.
With Thanksgiving on the horizon, we saw this as the perfect holiday to experiment with these concepts. Below is a behind-the-scenes view of the process we followed to create our Thanksgiving social media posts. Since this is our first project using these methods, there are lots of lessons-learned, but we hope you enjoy the playfulness and energy of the final product. It combines all of the items that bring happiness during a spicy Maryland Thanksgiving (some of us root for teams other than the Ravens and that’s OK ???? ). Happy Thanksgiving!
We took inspiration from one of the most treasured Thanksgiving Day traditions – The Macy’s parade!
FINAL VECTOR LAYOUT
BEHIND-THE-SCENES DURING SHOOT DAY
We used a Cricut machine to cut most of the float shapes and then added fold lines to create extra depth.