24 Nov

Thanksgiving Behind-the-Scenes

The 11p commercial team is always up for a challenge. We feel very comfortable designing custom illustrations and icons, but we’re always thinking… “How can we take it a step farther?” How about three-dimensional illustrations with motion?

Admittedly, we were inspired by all the great designers out there already pushing the envelope. Designers like Gail Armstrong, Adé Hogue, and Julene Harrison.

We love the tactile quality of working with paper and the opportunity to bring designs off the computer and get physical! We also value the addition of motion to our work. Even the simplest animation can add a considerable amount of life and energy to an illustration. Check out this article by Hoodzpah Design for more on that.

With Thanksgiving on the horizon, we saw this as the perfect holiday to experiment with these concepts. Below is a behind-the-scenes view of the process we followed to create our Thanksgiving social media posts. Since this is our first project using these methods, there are lots of lessons-learned, but we hope you enjoy the playfulness and energy of the final product. It combines all of the items that bring happiness during a spicy Maryland Thanksgiving (some of us root for teams other than the Ravens and that’s OK 😉 ). Happy Thanksgiving!

Mood Board

We took inspiration from one of the most treasured Thanksgiving Day traditions – The Macy’s parade!

Initial Sketch

Final Vector Layout

Behind-the-Scenes During Shoot Day

We used a Cricut machine to cut most of the float shapes and then added fold lines to create extra depth.

Some Detail Shots

Final Static Image

Final Animations

WRITTEN BY
Melissa London
Art Director at 11P, Toddler Influencer, Wine and Cheese Enthusiast, Maker of Crafty Things.