PCI Logo Development Deep Dive

PCI was facing a pivotal moment in their history. Not only were they about to celebrate 10 years in business but they had outgrown their name. This combined with a logo design that could be perceived...

Brand Perception: It’s Everywhere

I was recently on a Netflix binge of the show “Designated Survivor” when the word brand caught my attention. Something said by President Tom Kirkman had been taken out of context and now a senator was...